Bhutan is a small country between China and India with a population of about 700.000 people. It is not only a special place of fascinating landscapes, wildlife and culture but perhaps even more so for its different political approach.
Since 1971 Bhutan has rejected GDP as the only way of measuring progress. Instead the primary aim is the wellbeing of the people, measured through formal principles of gross national happiness (GNH) and the spiritual, physical, social and environmental health of its citizens and natural environment.
As a result Bhutan is at the forefront of implementing sustainable and environmentally friendly ways of living. It is the first country in the world to allow only organic crop cultivation.
The country is deeply embedded in Buddhist principles and culture, and despite being one of the poorest countries in the world it is also ranked as one of the happiest in the world - a challenging example as what we perceive as progress.